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There are only a few radio stations in Malaysia that considered the diversity while broadcasting their content because almost each of them focuses on audience who speak a specific language but none of them gives coverage in multiple languages. KupiKupi FM is one those unique radio stations which transmits the quality content in many languages including Bahasa Malaysia, Sabahan slang, Sarawak dialects, and English, and gives coverage primarily to Sabah and Sarawak listeners.
The basic purpose of this radio transmission gets clear when we understand its name as it comes from a famous Sabahan slang for “coffee time / chit-chat” that shows the conversation with the audience will be friendly, cordial, and engaging. This radio station delivers content that is a blend of music, lifestyle content, and local community talk shows, and this is why it is Known for its fun, youthful, and locally rooted identity.
