Lite FM – Malaysia

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Lite FM Online is one of the most listened-to FM radio stations in Malaysia, with a large audience of around 797,000 per week. This radio station, operated by Astro Radio, launched in January 1997 with the name “Light & Easy,” which was renamed to “Lite FM” in 2006 and finally got shorter in 2018 to “Lite,” which is its new emergence as a digitally focused radio transmission. It mainly targets English-speaking those who are between 35 and 49 years and delivers classic hit songs from the 60s to 90s with a mix of the latest easy listening tracks. It is branded in commercials and everywhere as “All-Time Favourites,” which defines their seriousness towards what their audience wants. 

Frequency Coverage

This radio transmission is listened to across Malaysia, which enables it to reach a huge number of audiences living in different states. You need to match different frequencies for different regions, like 105.7 MHz for Klang Valley, 104.4 MHz for Penang, 101.5 MHz for Ipoh, 100.1 MHz for Kuching, and more. This radio transmission is also available on Astro TV channel 854, and also on many apps and websites like the SYOK app and RadioOnline.one. While it is interesting to remember that this radio transmission is not bound to Malaysia but is also accessible to the people living in Singapore and Indonesia using Johor FM. 

Available Content

The content that is available for broadcasting on these radio stations is so amazing that their audience wants to listen. The famous song tracks that are broadcast have 80s, 90s, acoustic, and easy-listening vibes with a blend of classic hits, pop, soft rock, disco, jazz, and power ballads. While the famous shows that are the main face of this radio transmission are The Lite Breakfast (Morning) with famous presenters Terry & Leya, Lite Workday hosted by Ika, The Lite Drive, and Nights With Non. But you don’t need to be worried as the weekend will have a different vibe because it broadcasts Lite Lounge with Kudsia, Lite Weekend with Sheela, and The Time Machine, to keep their audience charged. 

Digital Presence

Every era has its demands, and you need to update yourself according to the needs of the time. At this time needs a famous radio transmission not to be bound to any specific country or region by making it available for the people using digital platforms worldwide. This radio station has a digital presence on apps and websites like the SYOK app, Lite website, Malaysia Radio website, and Astro Radio platforms for streaming, contest editions, and podcasts. While the management remains active on social media platforms like Facebook, Instagram, Twitter/TikTok, where they share behind-the-scenes videos, posts related to their upcoming programs or important events, create polls, and much more, just to engage their targeted audience in an effective way. 

Why do People Listen?

There are a lot of reasons that are enough to say that people love this radio transmission not only because of its fresh and updated content but also due to their use of engagement tactics to influence their audience, and reaches more than 797k listeners per week. While their active presence on social media and digital platforms enables them to reach more and more new audiences, those who love to listen to English radio transmissions.

Frequently Asked Questions

Conclusion

This article contains almost every piece of information that you need to read about this radio transmission. At the end, we would strongly recommend that you listen to this radio transmission as if you were an English listener.