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Melody FM Malaysia states that the purpose of this radio station is to give people a new way of excitement and to remember their love of nature, and a special one in loneliness, which especially targets the large number of Chinese audience living in Malaysia having aged between 35 and 49 years. This FM was launched on August 15, 2012; it became Malaysia’s third-largest Chinese radio station and Astro Radio’s second Chinese-language FM station by replacing XFM frequencies. This FM offers a mix of classic and modern songs by playing the hits of the 80s to the 2000s and the modern-day soft songs, to get them in the old days of love and romance.
Coverage and Broadcasting
This FM is accessible to a large number of people living across Malaysia, but the frequency strength varies according to the different regions within the country. It broadcasts on multiple FM frequencies nationwide: at a frequency of 103.0 MHz for Kuala Lumpur, 106.5 MHz for Penang, 98.5 MHz of frequency for Ipoh, and more across East and West Malaysia. It is also available to a large number of people via Astro TV channel 858 and online live streaming on the SYOK app and website.
Broadcasting Content
This FM broadcasts content that actually matters a lot to their targeted Chinese audience, having ages between 35 and 49 years, and is most liked by them. A blend of music and talk shows includes news, lifestyle updates, health tips, parenting advice, and current affairs that have been broadcasting for many years. The popular shows like Morning So Easy with Vivacious, Midday Morning with Weon, Good Vibes with Mei Sim, and Drive Home show hosted by William & Nicholas, offer excitement, love, and enjoyment.
Digital Presence
Melody FM Malaysia meets the modern world’s requirements to reach the maximum number of audience through many digital platforms. It is accessible to a large number through the MELODY app, SYOK app, and websites like Radio FM Malaysia, offering catch-up shows, schedule updates, song requests, streaming, podcasts, contests, and real-time interactions. While the management is well aware of the methods to keep the audience engaged by using different tactics on the famous social media platforms like Facebook, X/Twitter, Instagram, and YouTube to foster their brand image.
Why People Love to Listen?
Every week, around 1 million people listen to this radio transmission, which helps to rank it as the third among Chinese radio brands. People always choose such a platform to listen, which is according to their nature and keeps its audience engaged through different shows, activities, segments, and gives them a chance to be particular in the transmission. While the content that is broadcast and the hosts are the main face of this radio transmission, it puts stress on the people watching this due to their attraction to this type of content.
Frequently Asked Questions
What kind of music does Melody FM radio play?
This FM radio mainly focuses on golden Chinese hits from the 80s, 90s, and early 2000s, along with modern easy-listening songs. It serves the mature Chinese-speaking audiences aged between 35 and 49 years, who enjoy nostalgia and melody-driven tracks.
What is the frequency of Malaysia Radio Melody FM?
This radio transmission broadcasts on various frequencies nationwide, such as 103.0 MHz for people living in Klang Valley, 98.5 MHz for Ipoh-based audience, and 106.5 MHz for the Penang region. You can find the full frequency list on the official Melody or Astro Radio site.
How can I listen to Melody FM online?
You can listen to Malaysia Radio Melody FM through live streaming on the SYOK app, the official Melody website, Astro channel 858, or on radio portals like RadioOnline.one.
Who are the main hosts or DJs on Melody FM?
Melody FM radio features engaging presenters like Jentzen & Vivienne (Morning So Easy), Weon (Midday), and Mei Sim (Afternoon Show), who bring a friendly and informative tone to daily broadcasts.
What type of content does Melody FM Malaysia offer besides music?
In addition to music, this radio transmission includes lifestyle discussions, health tips, parenting advice, and daily news updates, delivered in Mandarin and Cantonese to address their Chinese audience.
Conclusion
This article is enough for you if you are searching for anything about this FM radio, as we have covered each possible aspect in a detailed way. We suggest you listen to this amazing radio station if you are a Malaysian Chinese and want to enjoy your love for music.
